About HAGENLOCHER PR
Communication requires clarity. And personal responsibility.
HAGENLOCHER PR is an owner-managed communications agency serving companies, startups, public institutions, clubs, associations, and organizations.
We develop strategies and effectively implement communication initiatives—from positioning and public relations to editorial content and digital formats, all the way to long-term reputation building.
What matters is not how much communication takes place.
What matters is what it achieves: visibility, understanding, credibility, and trust.
Experience with complex topics
Our roots lie in press relations, public relations, sales support, and marketing—for technology-oriented companies, IT service providers, small and medium-sized businesses, and public institutions.
In addition, we support startups, innovators, research institutions, social organizations, and
nonprofit organizations.
Our areas of focus range from startup, employer, innovation, and science communication to personal branding, sustainability, and crisis communication.
Technology & IT
Small and Medium-Sized Businesses & Services
Startups & Innovation
Public Institutions
Nonprofits & Associations
Employers & Managers
Privately owned. Flexibly structured.
HAGENLOCHER PR is led by Holger Hagenlocher.
As an economist, communications consultant, freelance journalist, lecturer, and coach, he combines strategic thinking with journalistic expertise as well as an understanding of business and economics.
Every project receives personal attention. When necessary, selected specialists from an established network—such as those in editorial, web development, design, photography, or coaching—join the project team.
- A single point of contact
- Quick decision-making processes
- clear lines of responsibility
- exactly the expertise your project needs
Think strategically. Communicate clearly.
Effective communication doesn’t start with a press release or a social media post, but with the right questions:
What do you want to achieve?
Who do you need to convince?
What is truly relevant about your offering?
And how can you develop a credible story from this?
Based on this, we support projects from analysis through implementation. We develop themes and messages, create content, handle press and media relations, and select the channels that align with your goals and target audiences.
We think from a journalistic and entrepreneurial perspective, and from the perspective of the people you want to reach.
Here's how we work:
Analysis
Positioning
Messages
Contents
Media Relations
Implementation
What We Stand For
Substance Over Volume
We focus on content that makes an impact—not on communication for communication’s sake.
Trust Over Short-Term Attention
Good communication builds relationships—not just short-term visibility.
Clarity Over Technical Jargon
Complex topics must be explained in a way that allows people to understand and make sense of them.
Strategy Over Reaction
Actions stem from goals, target audiences, and clear messages.
Let’s talk
We're here for you!
You don’t need to know yet what steps you need to take.
During our first meeting, we’ll work together to assess your situation, your goals, and the areas where communication can make a real difference.
HAGENLOCHER PR – Think strategically, communicate clearly, build trust.
