Media Relations & Public Relations
Communication that reaches the media—and builds trust
Professional media relations raise the profile of companies, organizations, issues, and individuals. It ensures that relevant information is presented in a clear and understandable way, shared with the right media contacts at the right time, and communicated in a manner that is newsworthy.
HAGENLOCHER PR supports you with strategic public relations, media releases, topic development, interviews, press briefings, and, upon request, as an external press office.
Good topics
require
professional
presentation
Many companies, public institutions, and organizations have relevant news, exciting projects, compelling stories, or specialized expertise.
But that doesn’t automatically lead to media coverage. The media need clear information, reliable contacts, appropriate opportunities, and content that is relevant to their target audiences.
Professional public relations work translates corporate and organizational topics into content suitable for journalistic use—factual, understandable, and tailored to the needs of newsrooms.
Media relations is not just about sending out press releases.
It involves building relationships with editorial offices, trade media, and relevant influencers.
What Matters
What Effective Public Relations Must Achieve
Effective public relations combines strategy, an understanding of journalism, and ongoing relationship building.
Topics
Identifying Relevant Topics
We identify news stories, specialized topics, projects, people, and events that may be of interest to the media and our target audiences.
Processing
Presenting Information in an Easy-to-Understand Way
Press releases, background information, statements, feature articles, and interview requests must be clear, precise, and suitable for journalistic use.
Contacts
Reach the Right Audience
Whether it’s a local news outlet, a trade publication, an online portal, a podcast, an industry blog, or digital influencers: what matters most is which contacts are a good fit for the topic and the target audience.
Trust
Be perceived as a reliable source
Consistent, professional media relations build trust, enhance reputation, and increase the willingness of newsrooms to cover topics.
Services
Our Services in Media and Public Relations
We can handle individual tasks, assist with campaigns, or provide ongoing support as an external press office. The scope and approach are tailored to your goals, topics, internal resources, and target media.
01
Media Strategy & Topic Planning
Communication objectives, target media, topic architecture, events, editorial planning, and priorities.
02
Public Relations & Media Information
Research, drafting, coordination, distribution, and follow-up of press releases.
03
Press Distribution List & Media Contacts
Establishing, maintaining, and specifically targeting relevant editorial offices, trade media, industry portals, bloggers, podcasts, and digital influencers.
04
Interviews, Statements, and Background Discussions
Preparation of speakers, briefings, Q&As, facilitating discussions, and providing support.
05
Press Conferences & Events
Planning, invitations, materials, event schedule, media relations, and follow-up on press coverage.
06
External Press Office
Ongoing media relations, responding to inquiries, actively placing topics in the media, and maintaining ongoing coordination with editorial offices, trade media, and relevant opinion leaders.
Procedure
Here's how we do it
Effective media relations don’t start with sending out a press release; they start with determining which topic is relevant to which newsroom.
01
Classification
We clarify objectives, topics, target audiences, past media outreach, existing materials, and suitable events.
02
Theme Development
We distill information into clear messages, news hooks, and appropriate formats.
03
Media Statement
We select appropriate media contacts, prepare materials, and reach out to editorial teams in a targeted manner.
04
Follow-up
We handle inquiries, interviews, and publications, and use them to determine the next steps for our communications strategy.
External Press Office
Professional Media Relations—Even Without Your Own Press Department
Not every company or organization has its own press office. Nevertheless, the media expect professional contacts, reliable information, and quick responses.
As an external public relations agency, HAGENLOCHER PR steps in to provide support in areas where the company lacks the time, experience, or resources—from topic planning and press releases to media outreach, as well as assisting with interviews, press briefings, and ongoing media inquiries.
Flexible, experienced, consistent
- Professional Media Outreach
- Press Releases and Background Information
- Establishing and Maintaining Media Contacts
- Support for interviews and press conferences
- ongoing coordination with your team
For organizations that want to communicate professionally with the media
Media relations are particularly effective if you want to raise awareness of certain topics, strengthen your reputation, reach new target audiences, or communicate regularly with newsrooms.
Small and medium-sized businesses without their own press office
Startups with relevant news and industry topics
Employers dealing with issues related to training, skilled workers, and the workplace
Nonprofit Organizations with a Social Impact
Associations, institutions, and public agencies
Organizations with regular PR and media needs
Frequently Asked Questions About Media Relations
When is public relations a good idea?
Public relations efforts are effective when there are relevant topics, news, expertise, projects, events, or developments that may be of interest to the media and their target audiences. What matters is not just the information itself, but its journalistic relevance.
Is a press release alone sufficient?
Most of the time, not alone.
A press release can be an important tool, but it is no substitute for a strategy. Above all, it requires clear topic planning, appropriate media contacts, background information, a personal approach, and professional follow-up.
What does an external public relations office do?
An external press office handles tasks that would otherwise be performed internally by the communications department or press spokespeople:
media releases, press distribution lists, contacts with editorial staff, interview preparation, responding to inquiries, and ongoing work on specific topics.
And, upon request, it can serve as an (external) press spokesperson.
Can media relations also be highly targeted on a regional or subject-specific basis?
Yes.
Regional media, trade magazines, industry portals, podcasts, trade blogs, and specialized newsrooms, in particular, can be highly relevant and effective.
Depending on the topic, digital influencers can also be a good choice. The key factor is who is credible and relevant to the desired target audience.
Next Step
Strategic Media Relations
Would you like to get your stories into the media in a professional way, organize your public relations efforts, or work with an external press office? If so, we’ll work with you to develop a media strategy that aligns with your goals, your topics, and your resources.
Learn more about HAGENLOCHER PR
